Strategic communication
& branding
Murex
-Market: International
-Sector: Fintech
Digital communication, employer branding & multi-market strategy
Led global communication efforts across four languages, from social media to photoshoots, bringing fintech to life through authentic storytelling.
SynApp Messaging
-Market: France
-Sector: Digital healthcare
Community management, content, web & event support
Helped shape the voice and visibility of a healthtech startup by owning its multi-channel communication in a complex sector I had to master fast.
Digital & traditional marketing
Bustan El Zeitoun
-Market: Middle East & Europe
-Sector: Agro-food
Growth marketing, B2B lead generation, export strategy
Brought a Lebanese olive oil brand into the European market by combining data, digital campaigns, and sector knowledge, from CRM to SIAL Paris 2024…
Bltz Racing
-Market: Middle East
-Sector: Automotive / Sports
Brand building, rebranding & media strategy (traditional & digital)
Built and evolved the brand of a racing startup from scratch, blending passion, performance, and visibility through every channel that mattered.
Content & editorial projects
MediaQuest – Trend CEO
-Market: GCC
-Sector: Publishing / Business
Data analysis, business intelligence & list curation
Supported the production of the Top CEO Awards by researching and structuring executive data across the GCC, turning info into influence.
Special Edition Middle East
-Market: UAE
-Sector: Editorial / Tourism
Content research & editorial collaboration
Helped shape content for tourism-focused features by digging into trends, topics, and facts that spark curiosity, one story at a time.
Marketing for social impact
Hogar Esperanza
-Market: Colombia
-Sector: NGO / Education
Fundraising strategy, digital visibility & Spanish communication
Worked in Spanish with a Colombian NGO to develop strategic tools that speak to donors, inspire support, and scale impact.
180 Degrees Consulting
-Market: Middle East
-Sector: NGO Support
Marketing consulting & positioning strategy
Joined a global network to help local NGOs strengthen their marketing, bridging structure and empathy to serve real needs.
Consulting & side projects
Istahli (E-commerce)
-Market: Lebanon
-Activity: Informal consulting
Advised on brand identity, launch strategy, and early-stage visibility, helping a friend turn an idea into an online store with purpose.
Lira link (digital payments)
-Market: Lebanon
-Activity: Informal consulting
Supported the concept and marketing strategy of a digital solution tackling payment challenges in a volatile economy.