The story behind the scroll
Born in Beirut and raised among business minds and creative spirits, I was wired to think differently. I grew up in motion, driven by passion, not pressure. I created momentum by volunteering, launching side projects, and joining initiatives.
Business school transformed me from the shy girl to the voice of the program, connecting with industry leaders and students worldwide. This unlocked my love for new contexts, cultures, and creating connections.
My first freelance project, a startup marketing challenge, mixed entrepreneurial chaos with creative freedom. I loved it and still do.
Now, I thrive in international environments, speaking four languages fluently and translating more than just words. To me, marketing is a bridge between people and ideas, needs and narratives, structure and soul.
The work that stays…
In my family, giving back isn’t something you planned, it is part of life.
Weekends meant volunteering, cooking meals, visiting elderly homes, or wrapping gifts for orphans. Growing up in Lebanon, where resilience is constant but help is always needed, that became second nature.
Later, I began offering more than just my time. Through 180 Degrees Consulting, I supported NGOs with marketing strategy. Then, with Hogar Esperanza in Colombia (also my dream destination) I worked remotely, in Spanish, to help build their fundraising tools and strategic structure.
That project challenged me, humbled me, and reminded me that language, culture, and context may change, but purpose doesn’t.